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“A competitive edge held on material innovation alone is thin and temporary; the edge quickly becomes the margin. The ability to define the edge, and the ultimate competitive advantage, is found in the smarts, heart and ingenuity of your people - that's your powerhouse. Tap that, train it, focus it and mobilize it; now you've engaged a network and inspired a sustainable shift. Insight to action, one without the other is either useless or destructive.”

-Gretchen Pisano & Tom Hood
co-authors of the i2a: Insights to Action Strategic Thinking System